the7stars is an independent media planning and buying agency with an impressive portfolio of clients. They came to us with a brief to re-design their site, as they felt it looked tired and didn’t properly reflect the dynamism of the company. They also needed to address the fact that their site was not live, content could not be updated and SEO was poor.
How we did it
We used a step-by-step approach that flowed smoothly through a sequence of key stages.Show the full process
Forming a solid Brief
The better the brief, the better the project. Working closely with the7stars we made sure we had all the background information, knew all the insights, who our target audience was, what we wanted to achieve and how we could measure the success.
RESEARCH, RESEARCH, RESEARCH
We did our homework. This project integrated some of the latest technology into the site build. And we reviewed a number of sites that we regarded as the best in breed for functionality, usability and user experience. This formed a great base to build the project on.
Marker pens and layout pads formed the next part of the process. Taking into consideration our learnings from the research we drew up lots of wireframe scamps to review internally. At this stage they simply focused on functionality and usability.
With the site content signed off from the brief, coupled with the learnings from the research and all the scamps, we created a full set of interactive wireframes. Viewed through your web browser you can quickly and easily view and review the full site structure.
Initially we produced five different look and feels built around different user experiences. Then, working closely with the7stars, we began to develop the chosen template. Once signed off, we completed the full site design around the look and feel of the desired homepage.
Site & CMS build
Viewed through the stageing server we developed the site using the latest Java Script functionality that powered the sites slick transitions. Running in parallel we developed and built a customised CMS, with a simple interface that insured quick, easy content updates.
Once the site had been built we reviewed each page with the7stars focusing on page content and functionality. As soon as the site bugs were eliminated, the site went live. We continued to review it, making sure everything was running smoothly, making any additional updates and improvements (including the friendly pre-loader).
THe finishing touches
To make sure the7stars site was fully cross-platform we developed a mobile optimised website. The focus of the site was aimed at locating the7stars office and their team when you’re out and about. Mobile-friendly, easy to use and very nice to look at.
October 2011 - September 2012
33,932 website visits, 219,037 pageviews,
which has helped the7stars become 'The UK's Largest Independent Media Agency'